Target Audience: Global Electronic Music Fanbase, Electronic Music Festivals
Brief: Create a brand and identity that is unique to the artist but fits within the industry design trends. Gather more media attention through design and advertising
TIGEREYES is a music producer that required a brand, specific to them and which accurately represented their style of music and what is trending in their particular industry. In this specific music scene, futuristic stylization and retro sci-fi elements are a notable trend and the goal was to have a brand that fit into this demographic while maintaining its own authenticity. This includes the cold-toned schematic along with elements of technology, geometry, and industrial styles. This uniquely positioned design strategy expresses the style of music and industry along with widely accepted appeal by fans.
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